Saturday, August 20, 2016

Change the market

Wisdom can be found in the most unexpected places. I remember reading a print ad for Arvind denim. They had created a new kind of denim - ring denim. At the time, there were no takers for it in the local market, so they started exporting  it and it was a resounding success. Their ad read, "don't change your product, change your market".

I believe relationships are the same. We try to keep changing ourselves to suit the needs and desires of the ones we love, in the hope that our feelings be reciprocated or in the hope that changing ourselves will make people like or love us. I'm sure there is somebody out there who loves us exactly for what we are, and that is what we should look for - don't change the product, change the market